Website —
We intentionally created a very simple design language, so that when transferred into development, the possibilities are endlessly customizable. With the new site, Rainmaking can now build new pages within minutes, using just a handful of modules. It’s incredibly simple and fast, and has transformed the way they work.And just as with the visual identity, the demands of the website were also led by the broad accessibility needs of a global team, stationed everywhere from Osaka to Mexico City.
Content creators of all types of cultures, ages and tech knowledge needed to be able to log into the CMS and create their own sub-pages, whilst preserving the integrity of the brand. We achieved this by working with heavily customized Wordpress Gutenberg blocks – that is an editable, modular environment that is very user-friendly.